Description
The PR Hero Masterclass
The half day masterclass to set the tone of your brand publicity for your product or service based business.
Who is this Masterclass for?
YOU. The business owner or marketing director who needs social but doesn’t understand it, the aspiring entrepreneur, the mum going back to work in social after a break, or you (just for a refresh).
What do you learn?
We make it easy to learn all the basics to free up time & find your feet in the social PR space, so you can dominate your business.
- Learn how to effectively hack your own PR inclusive of:
- Copywriting methods and best practices
- PR execution plans: How to run a media call OR work with agencies on an event launch or press event
- The PR content differences (eg product placement, press mention, brand story, business profile & expert comment)
- Reactive PR vs Proactive PR
- Crisis PR Management best practices
- A physical how-to demo on compiling/writing a press release
- BONUS: Takeaway Cheatsheet of your day to action post-event including a 30 day publicity seasonal calendar guide
Our next masterclass... Announced soon.
Includes morning tea and a custom notebook.